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Mac voice assistants, compared

A guide · prices checked 23 September 2026

“A voice assistant for my Mac” describes three different kinds of software that are easy to confuse and priced completely differently. This page splits them by the one question that actually separates them — can it click things? — then compares what is worth comparing inside each group.

Disclosure. Reflick is made by the company that runs this site, and it is in the third group below. Every price here was read off the vendor's own page on the date in the header, and one of them is marked unverified rather than guessed at.

The three groups

GroupWhat it doesCan it click?Examples
DictationTurns speech into text in whatever field has focusNoApple Dictation, Superwhisper, Wispr Flow
Command and controlOperates the interface, one named command at a timeYesApple Voice Control, Talon
Voice agentsTakes a goal, works out the steps, carries them outYesheyclicky, Fazm, Reflick

Most people arriving at this question want group one and do not know it. Try the free built-in option before paying for anything — it is covered in dictation on a Mac.


Start with what Apple already gives you, free

Two features ship with macOS, cost nothing, and are better than their reputation.

Where they stop. Dictation transcribes literally — it cannot act on “reply that Tuesday works”, it will type those words. Voice Control needs every command to be one you can name, so a ten-step job is ten remembered commands in the right order. Neither can answer a question about what is on screen.

The dictation apps

These run a better speech model and then clean the transcript up with a language model, so you talk normally and get punctuated prose. Worth money if you write by voice all day.

ToolFree tierPaidNotes
Apple DictationUnlimitedOn-device on Apple silicon. Already installed.
Wispr Flow2,000 words / week$15/mo, $12 annualGrowth tier $23/$18 adds admin controls and SSO.
SuperwhisperYes, + 3,000 trial wordssee their siteMac, Windows, iOS, Android. Their price renders in the browser and we could not read it reliably, so it is not quoted here.
ReflickUnlimited, every tiernever meteredDictation and talking are not what Reflick charges for.

The column that matters for a heavy user is the free one. A 2,000-word weekly cap is roughly four emails a day.


The agents — and the part everyone gets wrong

An agent takes the goal instead of the command. You say what you want to end up with, it reads the screen, decides the steps and carries them out by moving the pointer and pressing keys — the same inputs a person produces, so it needs no cooperation from the app.

The thing to compare here is not features, it is what you are charged per unit of work, because the expensive part is the model call and every vendor meters it differently.

ToolFree tierPaidPer agent run
heyclicky Free25 talk + 25 agent / mo$0
heyclicky Pro$20 / mo150 runs → ~$0.133
heyclicky Max$100 / mo1,000 runs → ~$0.10
FazmOpen source, freesubscription offered
Reflick Free30 agent runs / mo€0
Reflick Plus€15 / mo200 runs → €0.075
Reflick Studio€49 / mo900 runs → €0.054

Talking is the other half of the bill. heyclicky's free tier gives 25 talk messages a month and its paid tiers make talking unlimited. Reflick makes talking unlimited on every tier including the free one, and meters only a task it performs for you, at one run per task however many steps it takes. Which matters more depends entirely on whether you mostly ask or mostly delegate.

What each is honestly better at


Where Reflick fits

Our product, so read this as the interested party talking. Three things distinguish it, and all three are checkable.

Reflick 1.0 was released on 21 September 2026. Download it for Mac — about 7.4 MB, macOS 14.2 or later, Apple silicon and Intel. Free to start.

How to choose, in one table

If you wantUse
Words typed into a field, freeApple Dictation
Hands-free control for accessibilityApple Voice Control
Polished prose dictated all dayWispr Flow or Superwhisper
Answers about what is on your screenAn agent — nothing built in does this
The most third-party integrationsheyclicky
Source code you can read and run freeFazm
Cheapest per task, unlimited talkingReflick

More detail in controlling your Mac by voice, dictation on a Mac, and the questions page.